A history of women
Why SILA?
SILA, “Sorry I'm Late Again,” that breathless little phrase that we women have said so often.
SILA celebrates the life behind every little delay. Living in the moment, the magical moments we want to prolong...then running to catch up!
SILA celebrates the women around us, who live life to the fullest with all their emotions, energy, and generosity...
And it is true that yes, sometimes (often?) they are, we are, a little late.
The idea for the first watch with interchangeable straps was born at a vintage watch market in Tokyo in 2016. It was inspired by watches from the early 20th century.
Ultra elegant and very feminine, pleasant and light to wear, in a jewel look, these vintage-style watches are worn with the same elegance, timelessness and refinement as in the past.
Then comes the desire to add a colorful, fresh, and surprising twist, thanks to a 1-click interchangeable attachment system to wear the same watch for any occasion. Because the feminine wardrobe is inherently so varied and colorful.
SILA is a watch, but above all it is a piece of jewelry.
For several seasons now, women have loved stacking jewelry on their wrists. That's why we've developed a whole range of jewelry that perfectly complements our watches. But of course, they can also be worn separately. For example, we recommend wearing two of our bangles asymmetrically for a touch of originality.
To keep you going all night long, we're launching the Midnight Black watch, in its classic black color with gold indexes. Its originality? You can also add our cotton or chain straps in Gold or Rose Gold for a mix & match look that expands your possibilities.
In 2022, we're taking things a step further and launching a chic, interchangeable piece of jewelry. The clovers, which will accompany you every day to bring you luck, can be adapted to the brand's 25 bracelets, whether chain or cotton. The chain for a dressy look, the cotton bracelet for daily wear, depending on your mood or the weather.
Already have a SILA? The clover will fit on your straps, you can choose between wearing your watch with the case, or your clover... (or both!).
We are also launching a range of colorful star bracelets in 2022, the "Star Color". At SILA, color is part of our DNA... we like to accumulate them on our wrists, play with them in meetings, and turn the stars to see the two different sides.
SILA is a French brand, created and managed by women, from the Paris region.
In 2016, it was created by Alexandra and Karine.
In 2021, Anne-Laure embarked on an entrepreneurial adventure. Having held financial and general management positions in major French groups, Anne-Laure left her salaried position and, supported by her husband and children, took over the reins of SILA and focused on the company's development.
It maintains the brand's historic model and develops new products that reflect its continuity: chic, timeless, interchangeable.
Without it becoming a credo, SILA is led by women, designed by women for women.
And the Logo, what does it mean?
The SILA logo represents the two hands of a clock... of course, one is a little late. But that's okay, because you can make up for it by running a little, or sleeping a little less, but above all, with a big smile and a dose of good humor.